1. Online Marketing for your Business
Contents: Online presence, Keyword research, SEO, Social Media, Adwords, Analytics
2. Crafting the right Business Plan
Contents: Business cycle, Stakeholders analysis, Infrastructure analysis, Outsourcing & in-sourcing, Product portfolio, Delivery channels, The right business plan.
3. Solving problems with Systematic Innovation
Contents: Type of Problems, Different approaches, Identifying contradictions, Generic Solution in other areas, Adapting to specific needs